Acupuncture Studio (passive client)
This branding style was inspired by Japanese elegance and delicacy. In Japan, there is a form of heat acupuncture therapy called Moxibustion, in which dried plant materials (derived from the mugwort plant) are burned very close to the patient’s skin on or around acupuncture points to facilitate healing. Which I found very interesting and took inspiration for the logo creation.
I find enormous inspiration in Japanese aesthetics and culture in general which made this project simply enjoyable and brought me personally closer to the brand (and acupuncture itself).