Adriana's Portfolio

providing a purpose

This lead generation campaign aimed to create interest and need for our product and through relevant strategy generate more relevant leads.

See what was it about

FROM COLD

TRAFFIC

to hot leads

A blend of understanding and strategy where

I dove into our audience’s concerns, interests, and worries, and offerred valuable content

In exchange for their contact information

Check the ebook here

My process

1

Defining
Objectives

Collect emails
Content downloads
Establish personal contact

2

Audience
Research

What are they worried about?
What makes them excited? What kinds of things are they into?

3

Offering
Value

A digital eBook filling information gap and providing valuable info related to their needs and worries.

4

Targeting in
the right way

The right audiences, with the right voice, the right way, using the right channels

5

Landing pages
& A/B testing

Collecting data & personal information, creating a sense of urgency and motivating to take action and use our offer

Landing page

6

Personal
Touch

Personal communication that is emotional and shows we care about them and work with their pain points

Ads

We addressed target audience’s needs directly touching on their worries and excitements.

Utilising Meta & Google Ads Manager and connecting with the Conversions API

we have effectively gathered valuable marketing data from various systems.

This approach enabled us to

– gain insights into our target audiences
– reduce the cost per result
– measure outcomes accurately
– refine our ad targeting strategies

We also hooked up the ads using API to MailChimp to send and receive data and automatise sending out email with informative eBook to new subscribers.

The result?

More relevant leads collected, deeper connections made, and tangible value exchanged at each step of the process.

From data and targeted landing pages to personal consultations, each interaction was crafted to resonate with potential buyers and establishing trust

using approach centered on empathy and relevance and providing meaningful value to our audience.