FROM COLD
TRAFFIC
to hot leads
This campaign aimed to create hype and demand for our product and through relevant strategy generate more relevant leads.
FROM COLD
TRAFFIC
to hot leads
This campaign aimed to create hype and demand for our product and through relevant strategy generate more relevant leads.
A blend of user research and understanding and strategy where
In exchange for their contact information
Collect emails
Content downloads
Establish personal contact
What are they worried about?
What makes them excited? What kinds of things are they into?
A digital eBook filling information gap and providing valuable info related to their needs and worries.
The right audiences, with the right voice, the right way, using the right channels
Collecting data & personal information, creating a sense of urgency and motivating to take action and use our offer
Personal communication that is emotional and shows we care about them and work with their pain points
We addressed target audience’s needs directly touching on their worries and excitements.
Utilising Meta & Google Ads Manager and connecting with the Conversions API
We also hooked up the ads using API to MailChimp to send and receive data and automatise sending out email with informative eBook to new subscribers.
using approach centered on empathy and relevance and providing meaningful value to our audience.